Author: Sanskrit Shiksha

Santonu Kumar Dhar is a writer, consultant, mentor, and business owner. He has been recognized as a fellow at the Chartered Management Institute (CMI) in the United Kingdom since 2018. Santonu has also studied Data Science at prestigious institutions like Indian Institute of Technology, IIT Roorke and Indian Institute of Technology, IIT Guahati. He has completed multiple massive online courses in Business, Computer Science or Data Science from renowned organizations such as Harvard University, University of London, IBM, and Google. He is also an author of few novels, such as Life of Love and The Effort. Learn more from his official website santonudhar.org

A social media marketing strategy is a plan that outlines your goals and actions on social media, helping you keep track of your progress. It’s important to make your plan clear and focused to make sure it works well. By following our nine-step plan and advice from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing, you can create your own successful strategy. In today’s digital world, social media is vital for businesses to connect with customers, boost brand awareness, and increase sales. This blog will guide you how to create a strong social media marketing plan to help your business…

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As a small business owner, managing your finances is crucial to the success of your operation. Using the right accounting software for Small Businesses can help streamline your financial processes, save you time, and give you valuable insights into your business’s financial health. In this blog post, we will explore some of the best accounting software options available for small businesses, helping you make an informed decision on which solution is right for you. What is accounting software? Accounting software simplifies financial management for businesses by providing tools for tasks like invoicing, bookkeeping, and payroll. By consolidating income, expenses, assets,…

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Creating a visual presentation that captivates your audience and effectively conveys your message is a key skill in today’s digital world. Whether you are presenting to clients, colleagues, or stakeholders, a great visual presentation can help you communicate your ideas in a clear and engaging way. In this blog post, we will explore some tips and best practices on how to create a great visual presentation that leaves a lasting impression. From design principles to presentation tools, we will cover everything you need to know to create a presentation that stands out and resonates with your audience. What is a…

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Effective teamwork is crucial for the success of any organization. It is the ability of individuals to work together towards a common goal, utilizing their diverse skills and strengths to achieve shared objectives. However, one key factor that can greatly impact the effectiveness of teamwork is motivation. The level of motivation within a team can determine its productivity, efficiency, and overall success. In this blog post, we will explore the importance of motivation in teamwork and how it can drive individuals to work together cohesively towards a common goal. Importance of Motivation in Teamwork Conditions for High-Performance Teams: There are…

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Making friends at work can make your job more fun and help you work better. Having good relationships with your coworkers can create a supportive environment and even lead to more opportunities for your career. But, it’s crucial to be careful when building these relationships. There are some important rules to follow when trying to make friends at work. In this blog, we will discuss 6 simple dos and don’ts to help you build strong connections while still acting professionally. By following these tips, you can develop lasting friendships that improve your time at work. Why are friendships at work…

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In today’s fast-paced and technologically driven world, the importance of active listening in the workplace often goes unnoticed. With the rise of digital communication tools, such as emails and virtual meetings, we have become accustomed to multitasking and waiting for our turn to speak. However, the art of active listening is a vital aspect of effective communication that should not be underestimated. It serves as a key ingredient in building strong relationships, fostering collaboration, and boosting overall productivity. In this blog post, we will delve into the significance of active listening in the workplace and uncover how mastering this skill…

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The digital landscape is an ever-evolving ecosystem that encompasses all aspects of online presence and engagement. In today’s fast-paced world, businesses and individuals must evaluate their digital strategy to stay relevant and competitive. As an author, entrepreneur, and management consultant with over 12 years of experience in the IT industry, business, and management, I understand the importance of adapting to this dynamic environment. Throughout my career, I have witnessed firsthand the transformative power of a well-crafted digital strategy. In this blog, I will delve into the intricacies of the digital landscape, providing insights, tips, and strategies to help you evaluate…

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A concerning trend in hiring is the heavy emphasis on candidates having previous experience in the same industry. Some employers only consider candidates who have worked in their specific field, which can limit the pool of potential hires. While certain jobs require industry-specific knowledge, many roles can be filled by candidates with transferable skills and relevant experience, even if it’s from a different industry. Hiring across different industries can bring unique perspectives and skills to a company. In this blog post, we will discuss what industry experience is, when you really need it and how you can accumulate it for…

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In the fast-paced and competitive world of business, effective corporate governance is more important than ever. It serves as the backbone of a company, guiding its direction and ensuring that it operates with integrity and transparency. In this blog post, we will delve deeper into the significance of corporate governance, exploring how it impacts various stakeholders and why it is crucial for driving long-term success in the modern business landscape. Let’s uncover the key principles and practices that make up this essential framework and understand how it helps companies navigate challenges, build trust, and achieve sustainable growth. What is corporate…

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Risk management is a crucial aspect of business operations, involving the identification, assessment, and prioritization of potential risks followed by coordinated efforts to minimize, control, and monitor the impact of these risks. In today’s fast-paced and unpredictable business environment, having effective risk management strategies in place is essential for safeguarding the financial health and reputation of a company. In this blog post, we will explore various risk management strategies that organizations can implement to proactively address and mitigate potential threats to their success. What is a Risk Management Strategies? A risk management strategy is a way for businesses to…

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