Author: Santonu Dhar FCMI

Santonu Kumar Dhar is a writer, consultant, mentor, and business owner. He has been recognized as a fellow at the Chartered Management Institute (CMI) in the United Kingdom since 2018. Santonu has also studied Data Science at prestigious institutions like Indian Institute of Technology, IIT Roorke and Indian Institute of Technology, IIT Guahati. He has completed multiple massive online courses in Business, Computer Science or Data Science from renowned organizations such as Harvard University, University of London, IBM, and Google. He is also an author of few novels, such as Life of Love and The Effort. Learn more from his official website santonudhar.org

In today’s modern world, social media has become a big part of our lives. Many people use platforms like Facebook, Instagram, Twitter, and LinkedIn. But have you ever wondered how businesses and marketers keep track of how well they’re doing on social media? Social media analytics is a tool that helps them make smart choices. In this blog post, we’ll delve into the world of social media analytics and its significance for businesses to gain insights, enhance their online presence, and explore the various top tools available, both paid and free. What is social media analytics? Why use social media analytics…

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Expanding into new markets is a key strategy for businesses to grow and succeed. It helps them reach new customers, make more money, and stay ahead of the competition. But it’s not easy, and there are challenges to think about. We’ll help you figure out how to create a successful market expansion plan. This includes looking at how products are distributed, taking practical steps, and showing you examples of successful market expansions. Whether you’re a brand manager or a marketing manager, expanding into new markets can be risky but can also bring big rewards if done right. In this blog…

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Understanding consumer behavior in the market is crucial for businesses today. It involves studying the factors that influence buyers’ choices, actions, and attitudes. By analyzing this behavior, companies can better understand their customers and make smart decisions that boost sales and profits. Research on consumer behavior helps companies learn about customers’ needs, preferences, and motivations when making purchases. By understanding why customers buy certain products, businesses can create effective marketing strategies to meet their needs and enhance customer satisfaction. This knowledge helps companies maintain stable sales in the long run. In this blog post, we will discuss to find out…

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In today’s fast-paced and ever-changing business landscape, having a competitive advantage is crucial for any company looking to thrive and succeed. A competitive advantage is what sets a business apart from its competitors and allows it to outperform them in the market. It could be a unique product or service, a strong brand, innovative technology, superior customer service, or efficient operations. In this blog post, we will explore the importance of competitive advantage, how companies can identify and leverage their strengths to gain a competitive edge, and strategies for sustaining that advantage over time. In this blog post, we will…

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In today’s competitive job market, finding and hiring top talent for your small business can be a time-consuming and challenging process. However, by streamlining your hiring process, you can save time, attract top candidates, and ultimately build a strong team that will help your business thrive. In this blog post, we will explore some tips and strategies to help you streamline your small business hiring process and make the most of your recruitment efforts. 5 Ways to Streamline Your Small Business Hiring Process Hiring the right employees is crucial for the success of any small business. However, the hiring…

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In the world of business, revenue streams are the lifeblood of any organization. From selling products and services to generating advertising revenue, businesses rely on various streams of income to sustain operations and fuel growth. Understanding and optimizing revenue streams is crucial for long-term success and profitability. In this blog post, we will dive deeper into the concept of revenue streams, explore different types of revenue models, and provide insights on how businesses can effectively manage and maximize their revenue sources. What are revenue streams? A revenue stream is how a person or business makes money. For example, Apple…

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Creating a strong brand identity is a key element for a thriving business. It distinguishes your company and leaves a lasting impression on customers, ultimately driving up sales and fostering customer loyalty. With the current market saturation, having a distinct brand identity is vital for both attracting and retaining customers, while also establishing trust with them. This article will explore strategies for building a robust brand identity that resonates with your target audience. Your brand is essentially the way in which your company is perceived by others. Regardless of the quality of your products or the competitiveness of your prices,…

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A social media marketing strategy is a plan that outlines your goals and actions on social media, helping you keep track of your progress. It’s important to make your plan clear and focused to make sure it works well. By following our nine-step plan and advice from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing, you can create your own successful strategy. In today’s digital world, social media is vital for businesses to connect with customers, boost brand awareness, and increase sales. This blog will guide you how to create a strong social media marketing plan to help your business…

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As a small business owner, managing your finances is crucial to the success of your operation. Using the right accounting software for Small Businesses can help streamline your financial processes, save you time, and give you valuable insights into your business’s financial health. In this blog post, we will explore some of the best accounting software options available for small businesses, helping you make an informed decision on which solution is right for you. What is accounting software? Accounting software simplifies financial management for businesses by providing tools for tasks like invoicing, bookkeeping, and payroll. By consolidating income, expenses, assets,…

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Creating a visual presentation that captivates your audience and effectively conveys your message is a key skill in today’s digital world. Whether you are presenting to clients, colleagues, or stakeholders, a great visual presentation can help you communicate your ideas in a clear and engaging way. In this blog post, we will explore some tips and best practices on how to create a great visual presentation that leaves a lasting impression. From design principles to presentation tools, we will cover everything you need to know to create a presentation that stands out and resonates with your audience. What is a…

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