Author: Santonu Dhar FCMI

You’ve done the hard part: you wrote the book. Maybe you even poured your heart into it, polished it with editors, and now you’re ready to put it into the world. But here’s the truth: writing a great book is only half the battle. The other half is making sure the right readers find it. Unfortunately, many authors sabotage their marketing efforts before they ever gain traction — often without realizing it. Below are 10 common self-defeating habits that can derail your book marketing, and what to do instead if you want your work to connect. 1. You promote your…

For authors, visibility is crucial to achieving book sales success. With millions of books available on Amazon, standing out can feel overwhelming. Fortunately, Amazon Ads provide an effective way to promote your book, increase sales, and reach a wider audience of readers. In this detailed tutorial, we’ll guide you through the steps of using Amazon Marketing Services (AMS) to create powerful ad campaigns that can enhance your book’s visibility and drive sales. Why Amazon Ads Are Essential for Authors Amazon is the largest online retailer for books, with millions of readers browsing daily. Using Amazon Ads can place your book…

In 2025, social media remains one of the most effective tools for promoting books. It gives authors and publishers a direct connection to readers worldwide. With changing algorithms, new features, and evolving user habits, knowing which platforms to prioritize can significantly impact your ability to reach the right audience. Whether you are a self-published author, an experienced novelist, or a small press marketer, selecting the right social media platforms is crucial for establishing a robust online presence, engaging with readers, and increasing book sales. In this blog post, we will cover the top social media platforms for book promotion in…

If you’re a new writer, one of the most important steps you can take to ensure long-term success is building a solid author brand. In today’s competitive publishing world, it’s not enough just to write great books—you need to craft an identity that resonates with readers and keeps them coming back for more. Whether you’re a debut novelist or an aspiring non-fiction author, creating a brand will help you stand out, build credibility, and form lasting connections with your audience. In this ultimate guide, we’ll walk you through the process of building your author brand, offering actionable tips and real-world…

As a writer, you have dedicated countless hours to crafting your book. However, once it is finished, the real challenge begins—marketing. In a crowded literary marketplace, getting your book noticed can be overwhelming. With the right book marketing strategies, you can effectively navigate this challenge and set yourself up for long-term success. Whether you are a debut author or a seasoned writer, these ten proven strategies will help you reach more readers, increase your book sales, and build a loyal fan base. 1. Build a Strong Author Brand A strong author brand is essential for a successful book marketing strategy.…

Publishing your book is a thrilling milestone, marking the beginning of your journey as an author. Book Promotion process is different from publishing a book. In today’s oversaturated marketplace—where UNESCO reports that over 2.2 million books are published annually worldwide—the real challenge lies in standing out and effectively promoting your book. Reaching your target audience amidst this immense competition requires strategic marketing efforts, combining innovative book promotion ideas with proven tactics to ensure your work gains the visibility and recognition it deserves. Why Book Promotion is Crucial? For self-published authors, promoting a book effectively is key to standing out and…

Over the past decade, blogging has undergone a transformation. What once started as an online diary for the expressive few has now evolved into a viable income stream—and, in some cases, a full-time business. Whether you’re starting from zero or have already hit “publish” a few times, turning your blog into a money-making machine isn’t a pipe dream. It just requires the right strategy, a bit of hustle, and a niche that does more than just look good on paper. Let’s start with the most important piece of the puzzle: choosing a profitable niche. 1. The Right Niche Isn’t Just…

Launching a book is an exciting yet challenging milestone for authors. With the rise of self-publishing and the increasing competition in the literary market, a successful book launch requires meticulous planning, marketing strategy, and the right set of tools. Whether you’re a first-time author or a seasoned writer, this checklist will help you launch your book successfully, using insights from case studies and expert strategies. We’ll also explore key industry-specific keywords that can help improve your book’s visibility and optimize your launch for success. The Importance of a Well-Executed Book Launch A book launch is not just about releasing a…

As the world of work evolves, so does the importance of building strong team connections. Team members who feel connected and supported are more likely to collaborate effectively and achieve shared goals with greater enthusiasm. Here are 10 strategies that can help improve team connection and productivity.

The ketogenic diet is a type of eating plan that is high in fats and low in carbohydrates. By reducing the amount of carbs you eat, your body may enter a state called ketosis, where it starts using stored fat for energy. This can help with weight loss. If you’re thinking about trying the ketogenic diet, it’s important to talk to your doctor first. This diet has become really popular for people who want to lose weight and be healthier. In this blog post, we will discuss what foods you can eat and which ones to avoid while following a…