Author: Dipta Singha

Marketing principles stay consistent, but the tools businesses use to achieve marketing success evolve over time. From traditional newspaper ads to digital advertising and artificial intelligence, the landscape of marketing is constantly changing. Staying ahead of emerging technology trends can lead to new heights of success for small businesses. In this article, we’ll delve into the top 10 technology trends shaping marketing strategies for 2023 and beyond. 1. Authentic long-form content remains king. In content marketing, the focus is on creating longer, more informative content that helps users instead of just trying to sell to them. This trend is likely…

For many years, employees have typically received their pay every week or two. However, some payroll services are now offering “on-demand payment,” where workers can get paid after each workday. This trend is gaining popularity, especially since many people live paycheck-to-paycheck. On-demand pay allows employees to access part of their salary early, which can be helpful in times of unexpected expenses. It can also reduce financial stress for employees struggling to make ends meet. Offering on-demand pay could be a way for your business to support your employees and improve morale and productivity. By considering this option, you can stay…

Experiential marketing is a powerful way for brands to connect with their target audience in a more meaningful way. It goes beyond traditional marketing by creating immersive and memorable experiences that people will remember. This can include events, pop-up installations, or virtual reality. Experiential marketing aims to create a strong connection between consumers and brands. In this blog, I will dive deeper into the world of experiential marketing, exploring its benefits, strategies, and best practices to help businesses unlock their full potential in this rapidly evolving digital age. What is experiential marketing? Experiential marketing, also known as engagement marketing, is…

As we approach the year 2024, it’s fascinating to explore the exciting tech trends that will shape the landscape of small business operations. From advancements in artificial intelligence to the proliferation of blockchain technology, these trends offer immense potential for growth and innovation. As an author, entrepreneur, and management consultant with over 12 years of experience in the IT industry, business, and management, I have had the privilege of witnessing the transformative power of technology firsthand. In this blog series, we will delve into the top 10 small business tech trends of 2023, providing valuable insights, actionable strategies, and practical…

Angel investing might seem like a magical solution, but it’s more accessible than you might think. Whether you need a little bit of money or a lot to kickstart your business, angel investor can help. By being strategic and leveraging your connections, you can find the right investors for your business without relying on traditional bank loans. If you have a business idea but lack the funds to make it happen, angel investors can provide valuable support. These investors offer funding to startups in exchange for a stake in the company. In this blog post, we’ll talk about how you…

In today’s digital age, leveraging platforms like LinkedIn has become essential for businesses looking to thrive in a competitive market. With its vast reach of over 774 million users worldwide, LinkedIn offers a plethora of opportunities for companies to establish themselves as industry leaders, expand their network, and drive growth. In this blog post, we will delve into the significance of using LinkedIn for business and provide valuable insights, tips, and strategies to help you unlock the platform’s full potential. Stay tuned to discover how to elevate your brand and achieve your business goals with LinkedIn. How do I use…

Starting a business involves choosing between different types of businesses. Two popular options are limited liability companies (LLCs) and S corporations. They have differences in how they are taxed and managed. Sometimes, a business can be both an LLC and an S corp. Before deciding which is best for your business, it’s important to understand these business types and their variations. LLCs and S corporations are often mentioned together, but they are not mutually exclusive. An LLC is a type of business structure while an S corp is a tax classification. You can choose to have your LLC taxed as…

Interested in a career where you can achieve financial success and independence? Becoming a real estate agent might be the perfect fit for you. Real estate agents play a crucial role in helping people buy and sell properties, with opportunities for exciting work and rewarding outcomes. In this article, we’ll guide you through the steps to becoming a real estate agent and shed light on the responsibilities that come with this dynamic profession. If you’re ready to explore a career that offers diversity, growth, and the chance to make a difference in people’s lives, let’s delve in! What is a…

Employees and managers spend a lot of time in meetings at work. Meetings are important for building a strong company culture, but they are often overlooked. Meetings has been working to improve meetings in different organizations and has gathered insights on how meetings affect work. In their book “Momentum: Creating Effective, Engaging, and Enjoyable Meetings,” they share stories and tips to help improve meeting culture. Meetings can either support or harm company culture. They offer a window into an organization’s values, communication, and overall environment. In this blog post, we will explore how meetings impact company culture and share tips…

In the competitive world of leadership, there are numerous approaches to guiding a team towards success. Our CEO, Didier Elzinga, champions this approach, emphasizing the importance of fostering positive relationships and emotions to inspire others. Resonant leadership goes beyond traditional management techniques by focusing on the impact of emotional connections within a team. By cultivating a culture of positivity and encouragement, resonant leaders can create a supportive and harmonious work environment that brings out the best in their team members. In this blog post, we will explore the concept of resonant leadership and how successful leaders can leverage emotional intelligence…