Author: Santonu Dhar FCMI

If you’re a new writer, one of the most important steps you can take to ensure long-term success is building a solid author brand. In today’s competitive publishing world, it’s not enough just to write great books—you need to craft an identity that resonates with readers and keeps them coming back for more. Whether you’re a debut novelist or an aspiring non-fiction author, creating a brand will help you stand out, build credibility, and form lasting connections with your audience. In this ultimate guide, we’ll walk you through the process of building your author brand, offering actionable tips and real-world…

As a writer, you have dedicated countless hours to crafting your book. However, once it is finished, the real challenge begins—marketing. In a crowded literary marketplace, getting your book noticed can be overwhelming. With the right book marketing strategies, you can effectively navigate this challenge and set yourself up for long-term success. Whether you are a debut author or a seasoned writer, these ten proven strategies will help you reach more readers, increase your book sales, and build a loyal fan base. 1. Build a Strong Author Brand A strong author brand is essential for a successful book marketing strategy.…

Publishing your book is a thrilling milestone, marking the beginning of your journey as an author. Book Promotion process is different from publishing a book. In today’s oversaturated marketplace—where UNESCO reports that over 2.2 million books are published annually worldwide—the real challenge lies in standing out and effectively promoting your book. Reaching your target audience amidst this immense competition requires strategic marketing efforts, combining innovative book promotion ideas with proven tactics to ensure your work gains the visibility and recognition it deserves. Why Book Promotion is Crucial? For self-published authors, promoting a book effectively is key to standing out and…

Over the past decade, blogging has undergone a transformation. What once started as an online diary for the expressive few has now evolved into a viable income stream—and, in some cases, a full-time business. Whether you’re starting from zero or have already hit “publish” a few times, turning your blog into a money-making machine isn’t a pipe dream. It just requires the right strategy, a bit of hustle, and a niche that does more than just look good on paper. Let’s start with the most important piece of the puzzle: choosing a profitable niche. 1. The Right Niche Isn’t Just…

Launching a book is an exciting yet challenging milestone for authors. With the rise of self-publishing and the increasing competition in the literary market, a successful book launch requires meticulous planning, marketing strategy, and the right set of tools. Whether you’re a first-time author or a seasoned writer, this checklist will help you launch your book successfully, using insights from case studies and expert strategies. We’ll also explore key industry-specific keywords that can help improve your book’s visibility and optimize your launch for success. The Importance of a Well-Executed Book Launch A book launch is not just about releasing a…

The ketogenic diet is a type of eating plan that is high in fats and low in carbohydrates. By reducing the amount of carbs you eat, your body may enter a state called ketosis, where it starts using stored fat for energy. This can help with weight loss. If you’re thinking about trying the ketogenic diet, it’s important to talk to your doctor first. This diet has become really popular for people who want to lose weight and be healthier. In this blog post, we will discuss what foods you can eat and which ones to avoid while following a…

Improving website performance is critical for enhancing user experience, boosting search engine rankings, and increasing conversion rates. A faster website not only improves engagement but also reduces bounce rates and improves customer satisfaction. Here’s a comprehensive guide on how to improve website performance, focusing on the key areas you can optimize to ensure your site loads faster and functions more efficiently. 1. Optimize Website Speed Website speed is one of the most important factors influencing performance. A slow website can deter users, negatively affect SEO rankings, and result in higher bounce rates. a. Compress Images Images are often the largest…

Are you trying to improve a SaaS website’s online presence? Then, understanding SaaS SEO is essential. Unlike traditional SEO, SaaS SEO focuses on unique aspects like customer journey stages, pricing pages, free trials, and demo sign-ups to enhance user engagement with the software. Since SaaS businesses have shorter sales cycles, they need a streamlined approach to convert prospects into paying customers quickly. The Key to Successful SaaS SEO To succeed in SaaS SEO, it’s crucial to understand that it’s not just about ranking high on search engines; it’s about delivering clear value propositions to potential customers. Here’s how you can…

Can you tell us a little bit about yourself? I started writing in my thirties, around the start of my hearing loss. Writing has been a godsend for me – both to express my feelings on paper and to share my work with others. My hearing loss has been a slow process, and for a long time I identified myself as “hard of hearing.” But recently, due to increased hearing loss, I’ve chosen to identify myself as “deaf” and, as a result, become involved with both hearing writers and other deaf writers. As a deaf writer, I was invited last…

Can you tell us a little bit about yourself? I am an award-winning author and screenwriter who has written two novels, two non-fiction books and six screenplays after retirement from the corporate world. My books earned four awards and my screenplays earned several wins and placements via the Film Festival Circuit. Two of my screenplays have novels attached. I reside in the southern part of the United States with my husband, Armand whose early experiences inspired my multi-award winning first screenplay and novel, Concrete Wings. How many unpublished and unfinished books do you have? None. I’ve completed four books. As…